Motorola confirmed last week that it has bought the facial recognition company, Viewdle, though it didn’t disclose the amount of purchase, revealing in a statement that it has acquired Viewdle, a leading gesture and imagining recognition firm. It said both companies are have a current commercial agreement and would be collaborating soon.
Viewdle, a Silicon Valley-based firm develops apps for networking, gaming, marketing, as well as photo management and has its operations spread across South America and European markets, and is specialized firm in face detection software with reality was supported by high profile investors, including Blackberry Partners Fund, Best Buy Capital, Anthem Venture Partners, and Qualcomm Ventures. The cloud-based picture scrutiny method used by the company increased the infrastructure prices, eventually making it a nominee for acquisition. The buyout seemed to be the only remaining option, if the firm wanted to scale up its process.
This is not the first time Viewdle has been in the news as an acquisition target, with rumors suggesting Google acquired the company back in 2008. This has proved to be true now, in part, considering the fact that Motorola is now owned by the search engine giants. Though the nitty-gritty of the acquisition haven’t been divulged, it is believed that the company was bought to the tune of $30-$45 million. Viewdle has been maintaining its popularity in Ukraine since 2006 and before shifting its headquarters. It had originally raised upwards of $10 million in stemming and $12.5 million venture funding as well.
The buyout news has garnered attention as the improved face recognition technology appears to be the next trend in the
mobile software. Apple had acquired Polar Rise two years back, while Facebook purchased Face.com in 2012.
So, it seems like it was Google’s turn to purchase a face recognition company to enter the battleground.
Though expectations flew high that the Internet giant may collaborate Viewdle with its social networking site, Google+, and its Project Glass, it now seems that Motorola is trying to integrate the technology in its handsets. Combining the social networking tagging and face detection with mobile’s camera application is a huge benefit for any mobile phone maker.
Though Motorola didn’t disclose the minute details of the acquisition, it is likely that Google will integrate this technology in its upcoming Android OS handsets. It may also use this on Google+, following the footsteps of its competitor Facebook that allows the users to tag people, by recognizing their face.
The search engine giant had bought Motorola mobility last year, so I’m not sure why Google didn’t go through with the Viewdle acquisition directly, instead using Motorola, which makes one wonder whether the services offered by Viewdle will be exclusively available with Motorola devices, or for other Android manufacturers as well.
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