Lenovo launches 5 Android smartphones in India, starting at Rs 6,499
Mumbai: Leading personal computer maker Lenovo announced its foray into the smartphone market in India with the launch of five Android-based smartphones.
The company has launched five models at a price ranging from Rs 6,499 going up to Rs 28,499. According to Tech2.com , the devices are Lenovo A60+, Lenovo S880, Lenovo P700i, Lenovo K860, and Lenovo S560.
Key features of the devices are as follows:
Lenovo has introduced 5-inch IPS panel display bearing K860 which houses a quad-core Samsung Exynos mobile processor and runs Android 4.0 ICS version.
Lenovo is one of the top four leading PC makers with diverse product line-up. Lately, Lenovo had introduced Google Android based tablets and continues to roll out great products in the PC and laptop segment. Citing the current scenario as the PC Plus era, the company chose India as the first country after China to launch five new smartphones that run Google Android OS based software.
First of all, Lenovo deserves a pat for daring to launch a line-up of five smartphones addressing different segments, demographics and respective set of users. However, it is surprising that the company has no brand name for its new product.
Lenovo k860 Specification
Lenovo S880 : This also has a 5-inch display, large screen, but a slim 9.9mm design, and dual-SIM capability. Price: Rs 18,999.
Lenovo S880 Specification
Lenovo S560: This has Dolby Digital Plus technology, which Lenovo claims will make music sound better than ever. It has a dual-core processor, a 4-inch IPS screen and a 5 megapixel camera. Price: Rs 14,499.
Lenovo P700i: This is another dual-SIM, 4-inch smartphone which will cater to business users. Lenovo claims it has talk-time of up to 28 hours and can be on standby for up to 13 days. It has a a 1GHz dual-core processor and a 4-inch IPS display. Price: Rs 12,499.
Lenovo A60+: It has a 1GHz processor, runs Android 2.3 operating system, and has a 3.5-inch screen. Price: Rs 6,499.
“Having witnessed success in the PC space where we are currently No 1, our entry into the smartphone category is a strategic move that reinforces our commitment to lead technology and innovation across the four screens,” Lenovo India Managing Director Amar Babu told reporters here.
The number of consumers adopting smarter, wireless technology in the country is on the rise. The current market is for around five million smartphones which is expected to go up to around 30-35 million by 2016, he said.
Lenovo A60 smartphone. Screengrab.
The company’s move stems from it’s four screen strategy of which smartphones is a key component. The four screens comprise of PCs, tablets, smartphones and smart TVs.
Lenovo is entering India after building successful mobile phone business in countries like China, Indonesia, Philippines, Russia and Vietnam.
Initially, these smartphones will be available in the southern states and Gujarat and will be available across the country in another six months, Babu said.
These smart phones have battery life that lasts for at least two days with a standby of 3-4 days and on the higher side battery life is up to 34 hours with a standby of seven days.
“This product range will be imported from China and we may refresh these five models in India next year,” Lenovo Vice President, Business Operations and Worldwide Business Development, J D Howard said.
The smartphone segment provides a huge growth potential as there are overall 600 billion mobile phones in the world, of which 600 million are smartphones. In another five years, the overall number is expected to go up to 800 billion and all will be smartphones, he stated
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